BRANDING + COLLATERAL
Swan Reserve
The Walt Disney World Swan Reserve Resort came to ST8MNT with the challenge of building out a brand system that pays homage to Florida's citrus legacy. We expanded the color palette, selected complementary typography, and designed patterns inspired by architectural details. Ornamental graphics, such as orange slices and citrus illustrations, reinforce the citrus theme. The overall water theme is represented through wave shapes, connecting the Reserve with other properties and water features across the campus.
CREDITS
Design
Abby Murdock
Elle Sommerville
Parker Foote
Grace Goga
Art Direction
Abby Murdock
Parker Foote
Creative Direction
Joshua Sage Newman
Parker Foote